Push and Pull Media

Push media is media that is 'pushed' upon you. You have no control over its content. Examples include terrestrial TV and games. Both offer little choice in what you can do.

Pull media is media is media that you have a degree of control over. An example of this is the Internet. You can pick what information you want to get and find it yourself.

Today people value choice and want to be able to do things when they want to. That is why most NMT's lean towards being 'pull media technoliges'. An example of this is that in 2007 you will only be able to watch digital TV. This is because the analouge signal is going to be switched off.