Saturday, March 25, 2006

Dell Buy Alienware

Alienware, founded in 1996 by Nelson Gonzalex & Alex Aguila, has become Dell's major in-road into the computer gaming market.

Alienware's established brandname and expertise in the field mean that Dell won't have to continue spending millions on advertising campaigns trying to keep up with their latest 'purchase'.

Dell have not disclosed the finacial terms of the deal but it is more than likely to be worth the cost as Alienware is expected to have a turnover of £128m this year alone.

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